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William Horschak

Builder Profile

Web Ventures and Public-Information Systems

William’s web ventures reflect a long-running interest in building public-facing information systems. From sports media to public records to hospitality revenue intelligence, his work has focused on organizing information, building audiences, and turning complex subjects into usable online products.

  • Founder & Operator
  • Audience Development
  • Information Architecture
  • Civic Technology

Builder Narrative

From early web publisher to practice-informed products

William’s building career began on the open web. As founder and operator of TheSportsJury.com, he learned to recruit contributors, run publishing workflows, administer a growing site, and develop an audience — disciplines that predate today’s creator economy.

His later concepts follow a different but related pattern: they are practice-informed. PulseADR grows out of hands-on hotel revenue practice in destination markets. Recaran and his open-governance research grow out of requester-side public-records work and his legal studies. In each case, the product idea comes from a workflow William has actually run — not from an abstract market thesis.

Carries through

Audience Focus

Every venture starts with a specific reader or user — a sports fan, a records requester, a hotel operator — and works backward from what that person actually needs to act.

Carries through

Information Architecture

Organizing complex subjects — demand data, public records, multi-writer sports coverage — into structures people can navigate, trust, and put to use.

Carries through

Durable Workflows

Repeatable processes — publishing pipelines, request tracking, rate reviews — designed to hold up under volume, deadlines, and time.

Ventures

Current and developing ventures

Four ventures at different stages — one in active development, two concepts, and one ongoing research thread — each pairing a real workflow problem with a measured product direction.

Recaran

Active

Open Records & Civic Transparency

Problem
Requesters lack a structured, requester-side system for identifying custodians, drafting precise requests, tracking deadlines, preserving communications, and organizing productions.
Audience
Citizens, researchers, journalists, and civic organizations who request public records.
Role
Founder and builder — platform in active development.

View project →

PulseADR

Concept

Hospitality Revenue Intelligence

Problem
Hotel operators need decision-grade revenue signals — RevPAR, ADR, occupancy, inventory controls, channel mix — without enterprise-scale overhead.
Audience
Hotel operators, revenue managers, and ownership groups in destination and seasonal markets.
Role
Concept originator, informed by hands-on destination-market revenue practice.

View project →

Open Governance Systems

Research

Public-Information Systems Research

Problem
Public records are lawfully accessible in principle, yet rarely organized into usable civic knowledge once produced.
Audience
Requesters, researchers, and transparency-minded citizens working with public information.
Role
Researcher — frameworks and workflow concepts for civic documentation.

View project →

Legal Workflow Systems

Concept

Legal Operations & Workflow

Problem
Document-heavy, deadline-driven legal processes depend on procedural discipline that generic productivity tools handle poorly.
Audience
People and teams managing structured legal workflows — research, citation, deadlines, and document organization.
Role
Concept originator — early exploration informed by his legal studies.

Earlier Chapter

The Sports Jury, 2008–2014

Before hospitality leadership became the center of his professional path, William founded and operated an independent sports-media website — an early, contributor-driven publishing venture.

Historical Venture

TheSportsJury.com

William founded and operated TheSportsJury.com, an independent sports-media website built on a contributor and writer-driven model — what he describes as “Bleacher Report before Bleacher Report.” He recruited and coordinated writers, ran the publishing workflow, administered the site, and developed the audience to roughly 100,000 unique monthly visitors at its peak. Several writers connected to the project made appearances or had work featured through SportsIllustrated.com in the early 2010s.

  • Founded and operated as an independent publisher — site administration, editorial coordination, and audience development.
  • Contributor and writer-driven model, years before that format defined digital sports media.
  • Several connected writers made appearances or had work featured through SportsIllustrated.com in the early 2010s.

~100K

Unique monthly visitors at peak

Independent sports-media audience.

2008–14

Years founded and operated

Approximate span of active publishing.

The Sports Jury case study →

Connected Work

Ventures built from practice, not theory

Each venture extends a discipline William already works in. The product ideas are downstream of the operating experience — which keeps them grounded in real workflows and real users.

Hospitality intelligence, from the revenue desk

PulseADR comes directly from William’s revenue-management practice in national-park destination markets: RevPAR and ADR discipline, inventory controls, demand compression, group-versus-transient displacement, channel strategy, and a focus on profit over vanity occupancy. The concept packages that operating judgment into decision support for operators.

Civic tools, from the requester’s side

Recaran and Open Governance Systems grow out of William’s requester-side records work and his legal path — he is currently studying for a future in the legal realm, with sights on law school. Custodian identification, precise drafting, deadline tracking, organizing productions, and fee-minimization strategy all translate into tools that support lawful records access and citizen access to public information.

Professional inquiries

William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.