Skip to main content
William Horschak

Experience

An Executive’s Track Record

Hospitality leadership and revenue strategy built the foundation; destination-market leadership in Yellowstone and Yosemite National Park environments sharpened it. Today that same discipline carries into legal education, requester-side open-records development, and the web ventures that run alongside them.

  • Yellowstone Market
  • Yosemite Market
  • Revenue Strategy
  • Legal Pathway
  • Open Records
  • Web Ventures

Foundation

Hospitality Operations & Revenue Management

Hotel operations taught the discipline; revenue management turned it into measurable results. The two practices developed together — nightly-capacity operations on one side, RevPAR and inventory analytics on the other.

  1. Multi-year

    Hotel operations & revenue leadership

    Branded properties — destination markets

    Hands-on leadership of nightly-capacity, high-occupancy hotel operations: large, diverse, seasonal teams; brand standards on branded properties; PMS-based systems modernization; and guest-service recovery treated as an operating discipline rather than an afterthought.

    • Led large, diverse, seasonal teams through full demand cycles.
    • Modernized property systems with the PMS as the operational core.
    • Two-time Best Western International Chairman’s Award recipient for quality and brand standards.
    • Built guest-service recovery into daily operations at full occupancy.
  2. Multi-year

    Revenue management practice

    High-occupancy hotel operations

    An analytical revenue practice built around RevPAR, ADR, and occupancy: inventory controls, demand compression, group and tour business weighed against transient displacement, OTA and channel strategy, comp-set pressure, seasonality, length-of-stay restrictions, and rate fences — with profit prioritized over vanity occupancy.

    • 25% year-over-year profit improvement through targeted inventory and rate management.
    • Over 20% year-over-year revenue returns in destination-market operations.
    • Owner-level financial outcomes treated as the measure of success.

Destination Markets

National-Park & Destination-Market Leadership

Yellowstone and Yosemite National Park destination markets are among the most demanding operating environments in American hospitality: compressed seasons, hotels at or near nightly capacity, and small mistakes that compound quickly.

  1. Multi-season

    Hotel leadership — Yellowstone market

    Yellowstone National Park destination market

    Operations leadership in one of the most demanding destination markets in the country: compressed seasons, hotels running at or near nightly capacity, and guests arriving with once-in-a-lifetime expectations that leave no margin for slow recovery.

    • High-occupancy operations sustained through peak-season demand compression.
    • Seasonal staffing cycles managed with large, diverse teams.
    • Rate and inventory discipline applied when every night had to perform.
  2. Multi-season

    Hotel leadership — Yosemite market

    Yosemite National Park destination market

    Destination-market leadership where seasonality, comp-set pressure, and channel mix demanded daily operational precision — protecting both the guest experience and the property’s financial performance.

    • Length-of-stay restrictions and rate fences used to protect peak nights.
    • OTA and channel strategy balanced against direct demand.
    • Guest-service standards held steady at full occupancy.

Path Forward

Legal Education & Open Records Development

William is currently studying for a future in the legal realm, with sights on law school. He is not an attorney, and nothing on this site is legal advice — the work here is education, research, and requester-side public-records practice in service of open governance.

  1. Current

    Legal education in progress

    William is currently studying for a future in the legal realm, with sights on law school. The work builds the habits that long-term legal work demands: careful research, structured writing, and procedural discipline. He is not an attorney, and nothing on this site is legal advice.

    • Legal research and structured legal writing.
    • Citation discipline.
    • Public-records analysis.
    • Open-governance research.
  2. Current

    Requester-side open-records development

    Independent research & development

    Requester-side public-records work focused on lawful records access and on converting productions into usable civic knowledge — the practical mechanics of citizen access to public information.

    • Custodian identification and precise request drafting.
    • Deadline tracking and preserved communications.
    • Organized productions, gap analysis, and fee-minimization strategy.
    • Research areas include Wisconsin public records, records retention, metadata, and public-information workflows.

Builder

Web Ventures & The Sports Jury

From an early independent sports-media platform to current civic-technology and revenue-intelligence development, William’s ventures share one through-line: organizing information into something people can actually use.

  1. Current

    Civic-tech & revenue-intelligence development

    Independent ventures — in development

    Active and concept-stage development across civic transparency and hospitality analytics: Recaran, a requester-side open-records and civic-transparency platform in development, and PulseADR, a hospitality revenue-intelligence concept drawn from hands-on destination-market practice.

    • Recaran (Active): drafting, tracking, organizing, and understanding public-records requests.
    • PulseADR (Concept): structured demand, pace, and channel intelligence for hotel operators.
    • Open Governance Systems (Research) and Legal Workflow Systems (Concept) round out the portfolio.
  2. Approx. 2008–2014

    Founder & operator, The Sports Jury

    TheSportsJury.com — independent sports media

    An independent, contributor-driven sports-media website William founded and operated — “Bleacher Report before Bleacher Report,” as he describes it. The site reached roughly 100,000 unique monthly visitors at peak, and several writers connected to the project made appearances or had work featured through SportsIllustrated.com in the early 2010s.

    • Built and ran a contributor/writer-driven publishing model.
    • Grew the audience to roughly 100,000 unique monthly visitors at peak.
    • Several connected writers appeared on or had work featured through SportsIllustrated.com in the early 2010s.

Professional inquiries

William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.