Experience
An Executive’s Track Record
William Horschak’s track record begins in hospitality leadership and revenue strategy; destination-market leadership in Yellowstone and Yosemite National Park environments sharpened it. Today that same discipline carries into legal education, requester-side open-records development, and the web ventures that run alongside them.
- Yellowstone Market
- Yosemite Market
- Revenue Strategy
- Legal Pathway
- Open Records
- Local Journalism
- Web Ventures
- Drone Pilot
Foundation
Hospitality Operations & Revenue Management
Hotel operations taught the discipline; revenue management turned it into measurable results. The two practices developed together — nightly-capacity operations on one side, RevPAR and inventory analytics on the other.
Multi-year
Hotel operations & revenue leadership
Branded properties — destination markets
Hands-on leadership of nightly-capacity, high-occupancy hotel operations: large, diverse, seasonal teams; brand standards on branded properties; PMS-based systems modernization; and guest-service recovery treated as an operating discipline rather than an afterthought.
- Led large, diverse, seasonal teams through full demand cycles.
- Modernized property systems with the PMS as the operational core, turning it into the single source of decision-grade operating data.
- Two-time Best Western International Chairman’s Award recipient for quality and brand standards.
- Built guest-service recovery into daily operations at full occupancy.
Multi-year
Revenue management practice
High-occupancy hotel operations
An analytical revenue practice built around RevPAR, ADR, and occupancy: inventory controls, demand compression, group and tour business weighed against transient displacement, OTA and channel strategy, comp-set pressure, seasonality, length-of-stay restrictions, and rate fences — with profit prioritized over vanity occupancy.
- 25% year-over-year profit improvement through targeted inventory and rate management.
- Over 20% year-over-year revenue returns in destination-market operations.
- Owner-level financial outcomes treated as the measure of success.
Destination Markets
National-Park & Destination-Market Leadership
Yellowstone and Yosemite National Park destination markets are among the most demanding operating environments in American hospitality: compressed seasons, hotels at or near nightly capacity, and small mistakes that compound quickly.
Multi-season
Hotel leadership — Yellowstone market
Yellowstone National Park destination market
Operations leadership in one of the most demanding destination markets in the country: compressed seasons, hotels running at or near nightly capacity, and guests arriving with once-in-a-lifetime expectations that leave no margin for slow recovery.
- High-occupancy operations sustained through peak-season demand compression.
- Seasonal staffing cycles managed with large, diverse teams.
- Rate and inventory discipline applied when every night had to perform.
Multi-season
Hotel leadership — Yosemite market
Yosemite National Park destination market
Destination-market leadership where seasonality, comp-set pressure, and channel mix demanded daily operational precision — protecting both the guest experience and the property’s financial performance.
- Length-of-stay restrictions and rate fences used to protect peak nights.
- OTA and channel strategy balanced against direct demand.
- Guest-service standards held steady at full occupancy.
Path Forward
Legal Education & Open Records Development
William is currently studying for a future in the legal realm, with sights on law school. He is not an attorney, and nothing on this site is legal advice — the work here is education, research, and requester-side public-records practice in service of open governance.
Current
Legal education in progress
William is currently studying for a future in the legal realm, with sights on law school. The work builds the habits that long-term legal work demands: careful research, structured writing, and procedural discipline. He is not an attorney, and nothing on this site is legal advice.
- Legal research and structured legal writing.
- Citation discipline.
- Public-records analysis.
- Open-governance research.
Current
Requester-side open-records development
Independent research & development
Requester-side public-records work focused on lawful records access and on converting productions into usable civic knowledge — the practical mechanics of citizen access to public information.
- Custodian identification and precise request drafting.
- Deadline tracking and preserved communications.
- Organized productions, gap analysis, and fee-minimization strategy.
- Research areas include Wisconsin public records, records retention, metadata, and public-information workflows.
Builder
Web Ventures & The Sports Jury
From an early independent sports-media platform to current civic-technology and revenue-intelligence development, William’s ventures share one through-line: organizing information into something people can actually use.
Current
Founder & publisher, Trempealeau Pioneer
trempealeaupioneer.com — independent local news
An independent monthly covering county government, the circuit courts, and public records in Trempealeau County, Wisconsin. William founded it, publishes it, and writes the courts and county-government beat himself — the reporting counterpart to his requester-side open-records practice.
- Covers the courts, county government, and public records from the primary documents.
- Publishes editorial standards, a corrections policy, and its ownership and funding openly.
- Reporting grounded in filings, ordinances, and produced records rather than secondhand summaries.
Current
Civic-tech, legal & revenue-intelligence ventures
Independent ventures — several live
Building public-facing software across hospitality, law, and civic transparency — three of them live in market. The throughline is the same data-and-deadline discipline applied to very different fields.
- PulseADR (live, pulseadr.com): daily hotel revenue analytics that read the comp set and flag underpriced, high-demand nights.
- EstateClock (live, estateclock.com): probate and estate matter-management software for Wisconsin and Minnesota law firms — deadlines, conflict checks, and audit trails.
- Recaran (in development): a requester-side open-records and civic-transparency platform.
- Open Governance Systems (research): frameworks for turning produced records into usable civic knowledge.
2008–2014, revived 2026
Founder & writer, The Sports Jury → The Sports Judge
thesportsjudge.com — independent sports media
An independent, contributor-driven sports-media site William started with friends from the FTJ Sports Forum and grew as it caught on — “Bleacher Report before Bleacher Report.” It reached 500,000 unique visitors at its peak, and he has since rebuilt it from the Internet Archive and relaunched it as The Sports Judge.
- Started the site with friends from the FTJ Sports Forum, then expanded the writer roster as it caught on.
- Built and ran a contributor/writer-driven publishing model, reading traffic and audience patterns to steer coverage.
- Grew the audience to 500,000 unique visitors at its peak.
- Revived it as The Sports Judge (thesportsjudge.com), where William Horschak’s byline has drawn nearly 1.7 million reader views across 53 stories.
Field Capability
Aerial Documentation & Drone Operations
Alongside the desk work, William is an experienced drone pilot — aerial photography and video across the destination markets, open country, and properties he has worked in.
Professional inquiries
William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.